Overview

Your Key Responsibilities

  • Define social positioning, strategy and creative to strengthen the B. brand presence on social media
  • Give clear direction and inspiration to creative teams in developing engaging concepts
  • Develop a deep understanding of  Company target audience & become their advocate across company initiatives
  • Work with the larger marketing and content teams to create innovations and make the brand synonymous with disruptive and memorable social media campaigns
  • Set up and monitor listening for each campaign and infer nuances that can help a larger communication strategy
  • Own the end to end measurement agenda on social and plan future course of actions basis that
  • Create and disseminate weekly, monthly and quarterly reports both on our own social strategy, as well as the competitive landscape
  • Able to rapidly produce top-quality communications in all media
  • Consistent and strong collaborator who elevates the work of cross-functional teams

What To Bring

  • Master’s degree or equivalent, preferably in Marketing or Business Administration
  • 4 – 6 years of experience in Digital Marketing/Social Marketing/Digital Agency/Media Company working with large brands
  • Minimum 2 yrs. experience in social content creation, and social community management
  • Highly skilled in written and verbal English and Hindi
  • Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
  • Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
  • Familiar with digital campaign management and reporting tools such as Bakers, Hootsuite, Tweet deck, Unmetric, Datasift, Radian 6, Sprinklr
  • Strong knowledge of digital media, current local trends in media consumption, and marketing opportunities. Be aware of the local culture and lingo to be relatable to the targeted audience