Overview

BRAND MANAGER JOB PROFILE

Brand Manager Responsibilities

* Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

* Planning and execution of all communications and media actions on all channels, including online and social media

* Assisting with product development, pricing and new product launches as well as developing new business opportunities

* Creating and managing promotional collateral to establish and maintain product branding

* Managing the budget for advertising and promotional items

* Competitor and customer insights analysis

* Analysis of sales forecasts and relevant financials and reporting on product sales

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Qualifications

Degree in brand management

MBA in Marketing or Advertising

Interpersonal skills

* Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results

* Be a team player and a respected leader

* Run efficient and effective meetings

* Communicate clear decisions, next steps, and accountability

* Have good presentation skills

Experience

5-7 years