Overview

Key Responsibilities

  • The incumbent will be responsible for Planning & developing Marketing Campaigns including the layouts, basis business objectives, competitive landscape and Tactical opportunities.
  • Guide In-house visualizer and creative agency to design Marketing collateral including Mailers, POSM and other relevant elements for business & Corporate brand building
  • Interact with Creative & Media agencies to develop relevant layouts & media plans to help achieve business objectives. Identify new media opportunities & help improve ROI
  • Work closely with Internal & external partners like peers or functions within Marketing, Other departments / business colleagues within the group, Vendors etc for TIMELY conclusion of Branding / Marketing activities planned
  • Monitor & track impact of activities undertaken on various business KPIs
  • Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required
  • Process & Innovation: Improve efficiency and effectiveness of product launches and marketing programs by creating, recommending and implementing processes that encourage product innovation and market orientation. (Go to market speed, trends analysis, and new product development)
  • Observe trends & new happenings in the market. Be on the look-out to identify & explore new ideas. Identify growth-areas, areas of improvement. Add value to the businesses & Brand

Should have handled:

  • Creative agencies – Understands the process of creatives getting closed, formats of images / video files
  • Media agencies – Has a sense of Traditional mediums like TV, Print, OOH, Radio etc and
  • BTL experience – On ground engagement with customer activities

Qualification & Experience:

  • Two-year regular academic Post Graduate Management Degree in Marketing from Leading Business Schools from Tier 1 or 2 Campuses.
  • Very sound knowledge of English language is a must Oral as well as Written. Proficiency in Malayalam will be an added advantage
  • 6+ Years of experience in industry

Looking for candidates who can join with us in 30 Days !!