The Sales Executive is responsible for achieving and exceeding individual sales targets in accordance with the sales plan,
through the effective lead sourcing, client and relationships management. The Sales Executive will provide a professional
level of customer service and account insight to prospective exhibitors / clients.
Key Performance Indicators
• Research and seek new leads, ensuring an active and ongoing sales pipeline
• Achievement of individual sales revenue targets within timelines
• Maintaining consistent and productive number of calls and meetings on a weekly basis
• Effective communication with other team members to ensure event success
• Monitoring and enhancing exhibitor satisfaction levels
• Timely & accurate reporting of sales results and activities

Main Duties & Responsibilities:
• Achieve and exceed set revenue targets for the assigned events in accordance with the sales plan
• Respond promptly and professionally to incoming enquiries and work towards closing them
• Seek new leads, Build and maintain strong client relationships
o New business
– Developing new business and revenue streams, including exhibition space sales, sponsorship
and other non-square metre revenue sources through market research, telephone contact,
industry networking and client meetings
– Actively seek/ research and generate new leads across the sector
– On-site account management to achieve high exhibitor satisfaction levels
o Customer retention
– Once new customers have been built you need to account manage achieve high exhibitor
satisfaction levels
– Rebooking past/existing clients for future editions of the event