Job Summary: We are seeking a talented and experienced SEO Specialist to join our team. As an SEO
Specialist, you will be responsible for developing and implementing effective search engine optimization
strategies to drive organic traffic and improve our website’s visibility in search engine results pages
(SERPs). The ideal candidate should have a solid understanding of SEO best practices, keyword research,
on-page and off-page optimization techniques, and be able to analyze and optimize website
1. Develop and execute effective SEO strategies to drive organic traffic and improve website
rankings in search engines.
2. Perform keyword research to identify relevant search terms and opportunities for optimization.
3. Conduct competitive analysis to identify strengths, weaknesses, and opportunities for
4. Monitor and analyze website performance using SEO tools and analytics platforms to identify
areas for optimization and track key performance indicators (KPIs).
5. Identify and implement on-page and off-page optimization opportunities, such as link building,
content optimization, and technical SEO enhancements.
6. Collaborate with content creators, developers, and other team members to implement SEO best
practices throughout the website.
7. Stay up-to-date with industry trends, search engine algorithm updates, and best practices in SEO
to maintain a competitive edge.
8. Continuously optimize and improve website performance based on data-driven insights.
1. Proven working experience as an SEO Specialist, preferably with 1-3 years of experience.
2. Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.
3. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or
4. Solid understanding of keyword research, on-page and off-page optimization techniques, and
content optimization strategies.
5. Experience with technical SEO, including website audits, crawlability, and indexation.
6. Familiarity with HTML, CSS, and website development principles.
7. Strong analytical skills and ability to analyze data, identify trends, and make data-driven
8. Excellent communication and collaboration skills to work effectively with cross-functional teams.
9. Results-oriented mindset with a focus on achieving SEO objectives and KPIs.
10. Up-to-date with the latest trends and developments in SEO and digital marketing
Salary: As per market standard
Experience: 2-5 Year